Affiliate marketing is a broad network that allows businesses to reach potential customers that they probably wouldn’t be able to. It consists of several elements that come together including the affiliate partner, marketers, platform, and more. One of the most important elements that make affiliate marketing possible is the software that powers the whole system. The right software makes things easier for the marketer and employer.
What is an affiliate marketing software?
An affiliate marketing software is a program that allows marketers to run their marketing campaigns efficiently. It allows you to track, grow, and manage your campaigns, with analytical insights, so you can get the best possible returns from them. The software hosts have several features and most importantly, handle payouts between advertisers and their affiliates. This way, they allow both parties to focus on more important aspects of their agreements other than money and performance tracking.
In addition, affiliate marketing software also helps both parties optimize their relationship. It is a great platform for driving sales and executing marketing campaigns. It serves as a monetization tool for content creators like influencers, internet personalities and bloggers. Basically, it is an all-in-one stop for marketing and generating sales to the benefit of both the brand and affiliate marketers.
Top affiliate marketing software to use
There are several affiliate marketing software to choose from, which all vary in the features they offer and their overall user experience. Here are some of the best affiliate marketing software to choose from:
Impact
Impact is one of the most widely used affiliate marketing software around the world and has a hand in different kinds of business partnerships. It provides a platform for affiliates, influencers, mobile apps, strategic business partners and even publishers to get their business going. The company also handles recruitment, on boarding and other employment processes.
PartnerStack
PartnerStack was built from SaaS and was designed to cater to the needs of companies in the area of accelerated growth, and revenue prediction. This platform is used by global giants like intercom, and webflow in managing their partner affiliate programs and automating onboarding processes as well as training and payments.
Post Affiliate Pro
This software allows you to create and design your own affiliate marketing program according to your taste. To help out, it provides preinstalled systems, affiliate structures and commission settings you can use. The software tracks your marketers’ actions, and performance and gives you feedback in a detailed breakdown.
Everflow
This is a very smart software that is used for managing and driving performance from every partner of a company. It creates an interface for affiliates, in-app publishers, and influencers to market products, with real-time clickless tracking and tracking code URLs. Everflow also gives deep reporting insights to help judge performance amidst other features.
Tune
Formerly HasOffers, Tune is one of the most flexible SaaS for establishing, building, managing and growing partner programs including affiliate marketing. Tune has some big clients in their portfolio, including Shopify, Groupon, and Chewy, which is a testament to their quality.
Cake
Leads generation, affiliate marketing, multi-channel marketing and more, are among the features which Cake offers. It creates an ecosystem for advertisers, publishers, and networks to track and optimize the marketing performance of their partners. Cake is designed for maximum profitability, and therefore, attracts high-value partners.
